And while the burgers and value meals cost a few pesos less than in the glitzy mall, the Big Mac prices are exactly the same. The signs behind the register don’t shine as brightly as those in Recoleta, but theīig Mac is also kept far from the lights. In the middle-class Almagro neighborhood, the McDonald’s is certainly more downtrodden. At 20 pesos, the individual Big Mac is at least 4.50 pesos cheaper than the The Quarter Pounder with Cheese to 42 pesos ($9.90) for the Angus Bacon, a Big Mac value meal is 21.90 pesos - a big difference. While the other burger value-meals, which include fries and a soda, are priced from 32.50 pesos ($7.60) for
Those who order the sandwich will be taking advantage of a curious deal. A McDonald’s spokesman has said this isn’t so, insisting to the local daily La Nación that the issue was merely a marketing strategy, but consider these facts on the ground. Why is McDonald’s downplaying the world’s most famous burger? Local media started to pick up on the discrepancy earlier this year.Īnd given the government’s penchant to intervene in the economy, critics immediately seized on the phenomenon as an example of a widespread plan to cook Argentina’s books by minimizing the country’sīoiling inflation rate. Is a price list that includes a picture of the Big Mac down near the bottom. McDonald’s signature sandwich is not prominently advertised. But reading the brightly lit menu behind the cash register, it appears that something missing: The Big Mac.
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